We have just learned that the proponents of SB 5, those advocating for a yes vote on Issue 2, have bought TV air time in the following media markets in Ohio: Cleveland, Dayton, Columbus, Cincinnati, Toledo and southern Ohio and their ads will begin tomorrow.
We understand that their ads will be paid for by two organizations: Building a Better Ohio and Make Ohio Great. One ad is entitled "Two Paths" (I presume it seeks to pit unions against non-union Ohioans but we'll know when we see the ads). The other ad is entitled "The Tools We Need."
First, it's important that we do our best not to try to respond to their specific messages. In conversations with potential voters or with press, it's best to pivot or redirect to the messages that our polling suggests works best: SB 5 is unfair, unsafe, and hurts all Ohioans. It really is best not to respond to specific points made in the ads when talking with potential voters and the media.
Secondly, tv time is extremely expensive. If your local or you hasn't made a contribution yet, now is truly the time to get the checks written. If you or your local has made a contribution, please consider digging a little deeper. TV air time has to be bought and paid for in advance and the more air time we can buy now, the better the rate. And, of course, we can only purchase additional air time if we have the resources to do so. Thanks to those of you who have contributed and thanks to those of you who will do so real soon!
Checks should be made payable to "We Are Ohio" and mailed to the Ohio Federation of Teachers at 1251 East Broad Street; Columbus OH 43205.
In solidarity,
Sue
VOTE NO ON ISSUE 2/ Repeal SB 5